I was creating a starter deck to introduce online advertising to freshmen at college, when I came across this wikipedia post and realized the power of wikis, collaboration, and blogging one again.
The organization of articles on wikipedia is fantastic and they categorically introduced and explained online advertising from a 360 degree perspective.
What I loved the most is that how well they have structured online advertising into different sub topics. Just brilliant!
Quoting a part of what I loved:
Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium. E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems).
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services:
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